A Data-First Approach to Marketing

Salesforce needs to be the heart of our entire system. When we took that approach, it just felt natural to us, honestly.

Now, dealing with Salesforce as a small company, we’re lucky, because we’ve worked there and worked with Salesforce before. This is the third company that we’ve built in the Salesforce ecosystem. We sold our first company to Salesforce. We were executives at Salesforce. We were able to navigate the waters and we know the people that could help us knock down some of the walls when we ran into them.

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